The fragrances were each named after a blood type O, A, B, AB
O represents our primitive ancestors, hunter gatherers in animal skins.
A is the shift to an agrarian society.
B is the melting pot of cultures that travel has opened up.
AB is the modern metropolitan version of humanity always looking to the future.
Tying all of these fragrances together is blood in the form of a metallic note.
FILLED WITH LEGENDS AND MEANINGS,
BLOOD IS SOAKED WITH MYSTERY‚
FASCINATION AND RESPECT.
IT’S THE MOST TESTED AND STUDIED PART OF HUMAN BODY AND IT GUARDS
A MULTITUDE OF SECRETS THAT REVEALS OUR INNER AND UNIQUE WAY OF BEING.
BLOOD CONCEPT IS A PRIVATE CELEBRATION OF THE VIVID AND FASCINATING LIQUID THAT FLOWS
IN OUR VEINS. BECAUSE BLOOD
IS ACTUALLY THE RIVER OF LIFE.
SYSTEM: Green & aromatic. A symbiotic relationship with nature. Reassuring & clean.
- Head: Green, Garden
- Middle: Tomato Leaves, Basil
- Base: Star Anise, Metallic Notes
"It is pure nature. We like to imagine a tiny little green garden full of vegetables and flavored leaves. Just think about it: walking on green grass through anise, tomato and basil plants. Calming, relaxing, reassuring. It's a peaceful place and we wanted to smell like a comfortable hug of green and clean notes." - Antonio Zuddas & Giovanni Castelli, creators.
SYSTEM: Visceral & intense. From the depths of the earth. Carnal & primitive.
- Head: Thyme, Raspberry
- Middle: Cyperus Esculentus, Rose Hips
- Base: Leather, Birch, Cedar Wood, Metallic Notes
"It had to be the most intense and wild compared to the whole range. We wanted roots, cuir, and wild berries, a carnal and sexual composition of raw elements. When getting into its whiff people should think about sex, raw and instinctual sex." - Antonio Zuddas & Giovanni Castelli, creators.
SYSTEM: Woody & spicy. A brave traveller keen to discover the unknown. Nomadic & eclectic.
- Head: Red Apple, Black Cherry
- Middle: Arthemisia, Pepper, Pomegranate, Black Tea
- Base: Patchouly, Teck Wood, Metallic Notes
"It is meant to become a modern classic, elegant and multifaceted composition. We thought about the big travels and we like to imagine B as a ship coming from far east full of new spices, woods, and fruits. It's the one with the biggest amount of notes, because it's the melting pot one and we wanted it to be full of ingredients and a big personality." - Antonio Zuddas & Giovanni Castelli, creators.
SYSTEM: Synthetic & individualist. A loner chemist stumbling upon unavoidable changes. Uninhibited & visionary.
- Head: Aldehydes, Aluminum, Slate
- Middle: Pebble, Aqua
- Base: Cedar Wood, Metallic Notes
"It's the black sheep, the avanguarde. We thought to translate postmodern cities, artificial and cold atmospheres to a fragrance. It's far from the nature, towards technology and progress. Every note surprises the nose with unknown feelings, a completely molecular fragrance that marks the point of no return." - Antonio Zuddas & Giovanni Castelli, creators.