Saturday, February 25, 2012

Introducing The White Briefs

The White Briefs' vision is clear. We want to meet  our customers with a new range of compelling everyday items. It's about thoughtfullness and vitality, being visionary and to invigorate the business. The shapes are classic with an eye on subtle adjustments and detailing. The White Briefs' takes social and environmental responsibility and delivers a high quality product in all aspects. Organic farming is a production method that not only respects human health and the environment, but is also a model of sustainable development, that improves the quality of the resources of local communities, helping them to face global competition. We are using GOTS certified fabrics. The White Briefs’ HQ is located in the surroundings of the breathtaking landscape of Ă–sterlen in the southern part of Sweden. For The White Briefs, humanity, quality and 360 degrees of new thinking solutions are the key ingredients.

PLATAN is a classic brief in 100% organic cotton. It has a rib-covered elastic in waist and rib on front-details and around legs. The fabric is interlock, which is soft and has a natural flexibility. It comes in white or black and is washable in 60°C/40°

Available in store now

Monday, February 13, 2012